The Bellisima was our chance to change the face of Revlon, to give the brand a sexier, premium feel in an overly saturated market filled with bubble pinks and fuschias.
This concept leveraged both the beauty and skill of the celebrity talent by creating a short film called “Sexy Story” in which they would play parts that blurred the lines between drama and reality. We told the story in four parts, one for each of the talent as teasers and, when the parts were seamed together, it fell into the overarching narrative.
The new work went beyond the category’s norm of plainly
pushing product benefits and forged a more intimate
and emotional connection with the customers. Presented across multiple platforms such as broadcast, in theatres, online, print and in-store point of purchase.
Premium Users
Lines of Code
Products Sold
Sanctuary Kitchen + Bath Design
co-founder of Insignia Partners