02/ 15

Gaiam TV Channel Branding

Branding & Identity

102
Project Hours

4
Concepts

1
Winner

About this project

Gaiam TV offers a vast array of content, although at times some content can be polarizing to other channel targets. How do we solve this? We develop a sub brand for each channel, creating personas, positioning and voice for each to market them separately.

I led a team of designers, bringing these brands to life. Above are the two current front runners. Creative Director: Julie Ferrara | Designers: Nicole Howe, Dobsy Hogg

2310

Premium Users

946K

Lines of Code

122M

Products Sold

"Simply put, Julie is a genius when it comes to anything related to graphic design. She took my company's vision and created a real, tangible brand out of nothing more than a sketch I sent her. Consummate professional, passionate about her craft, and truly talented."

Chris Awadalla

Sanctuary Kitchen + Bath Design

"Julie is everything you would want in a graphic designer, and more. She is reliable, responsible, intelligent, personable, and thoughtful - a true professional. She kindly donated her time and work to a nonprofit organization I volunteer for and created an awesome logo and poster we will use for years to come. Energetic and creative, Julie is a hip graphic designer who brings a funky edge to her work."

Katie Feinstein

Haiti House of Hope

"Julie did an incredible job helping us redesign our one pager. She listened to what we needed, what we do, and how we would use her final product. She produced a clean, professional, and modern document that I know will increase our business. I expect to come back to Julie again for design work as our business grows."

Marisol Logan

co-founder of Insignia Partners